Dream Bigger,
Create Bigger!
Dream Bigger,
Create Bigger!
Hello Sydney!
An exclusive event, discover how next-gen AI from AMD, HP, Microsoft and Blackmagic Design is transforming production and empowering creators — helping them to Dream Bigger, Create Bigger.
Rethink Creativity
🚀 Transform your creative workflows with AMD Ryzen™ AI and HP
🎥 Unlock new possibilities in content creation with
non-gen AI and Microsoft Copilot+
Uncover the future of creative
co-creation at AI Create
AI's impact on creative fields, is the subject of much debate.
Discover Goldie Soetianto's
AI journey with AMD, HP & Blackmagic
Producer and cinematographer of over 50 short films, the co-founder of YouTube channel Deerstalker Pictures explores pop culture, fandoms, anime and gaming subcultures.
Goldie’s channel has amassed 65 million views, with 500k subscribers. They have currently released ‘1 for All’, an original fantasy-comedy web series.
Discover Goldie Soetianto's AI journey with AMD, HP & Blackmagic
Producer and cinematographer of over 50 short films, the co-founder of YouTube channel Deerstalker Pictures explores pop culture, fandoms, anime and gaming subcultures.
Goldie’s channel has amassed 65 million views, with 500k subscribers. They have currently released ‘1 for All’, an original fantasy-comedy web series.
Goldie Soetianto
Cinematographer, Colourist and Producer
Watch: AMD Ryzen AI powering the future of content creation
HP OmniBook Ultra 14"
Next Gen AI PC
Power to create. Performance to play.
Where power meets passion
Seamless productivity, all day long
Immersive visual experience
Supercharged performance for creativity and entertainment, wherever inspiration leads you.
With a dedicated AI engine up to 55 TOPS5, dazzling display and an all-day battery, the HP OmniBook Ultra Next Gen AI PC are essential for any creator.
HP OmniBook Ultra 14"
Next Gen AI PC
Power to create. Performance to play.
With a dedicated AI engine up to 55 TOPS5, dazzling display and an all-day battery, the HP OmniBook Ultra Next Gen AI PC are essential for any creator.
Supercharged performance for creativity and entertainment, wherever inspiration leads you.
Where power meets passion
Seamless productivity, all day long
Immersive visual experience
Enhance productivity
and foster creativity
with Microsoft Copilot+
PC 6 experiences
Enhance productivity and foster creativity with Microsoft Copilot+ PC 6 experiences
Join our journey of inspiration
- Ryzen™ AI is defined as the combination of a dedicated AI engine, AMD Radeon™ graphics engine, and Ryzen processor cores that enable AI capabilities. OEM and ISV enablement is required, and certain AI features may not yet be optimized for Ryzen AI processors. Ryzen AI is compatible with: (a) AMD Ryzen 7040 and 8040 Series processors except Ryzen 5 7540U, Ryzen 5 8540U, Ryzen 3 7440U, and Ryzen 3 8440U processors; and (b) all AMD Ryzen 8000G Series desktop processors except the Ryzen 5 8500G/GE and Ryzen 3 8300G/GE. Please check with your system manufacturer for feature availability prior to purchase. GD-220b.
- As of May 2023, AMD has the first and only available dedicated AI engine on an x86 Windows processor, where ‘dedicated AI engine’ is defined as an AI engine that has no function other than to process AI inference models and is part of the x86 processor die. For detailed information, please check: https://www.amd.com/en/products/ryzen-ai. PHX-3..
- Based on AMD internal analysis of AI processing performance using total operations per second (TOPS) scores of 2nd generation Ryzen AI vs. 1st gen Ryzen AI, November 2023.
- Based on HP’s internal analysis as of next gen PC’s with a 40-60 TOPS NPU as of July 2024. Battery life tested by HP using continuous FHD video playback, 1080p (1920×1080) resolution, 200 nits brightness, system audio level as image default, player audio level at 100%, played full-screen from local storage, headphone attached or through speaker (if no audio jack port), wireless on but not connected. Actual battery life will vary depending on configuration and maximum capacity will naturally decrease with time and usage.
- Features and software that require a NPU may require software purchase, subscription or enablement by a software or platform provider, and third party software may have specific configuration or compatibility requirements. Potential NPU inferencing performance varies by use, configuration, and other factors.
- Availability of HP’s Copilot + PC features varies by device and market. Copilot+ requires Windows 11. Some features require an NPU. Timing of feature delivery and availability varies by market and device. Requires Microsoft account to log in. Where Copilot is not available, the Copilot key will lead to the Bing search engine. Learn more
- Timing and availability will be dependent on Microsoft.
Based on a smaller node size of the AMD processor for an x86 platform, as of September 2023. GD-203.
Testing as of Dec 2023 by AMD performance Labs on a test system configured with Ryzen 7 8840U, integrated Radeon 780M graphics, 16GB 5600MHz RAM, Samsung 980 Pro 1TB NVMe, and Windows 11 Pro vs. a similarly configured system with an Intel Core Ultra 7 155H, integrated Iris Arc Graphics, 16GB 6400MHz RAM, 1TB SSD, and Windows 11 Pro. Both systems with VBS enabled. Testing to measure performance in the 3DMark Night Raid application and in the following titles at 1080p: Borderlands 3 (very low), Far Cry 6 (low), Hitman 3 (low), League of Legends (low), Shadow of the Tomb Raider (lowest), Tiny Tinas Wonderland (low), World of Tanks Encore (minimum). System manufacturers may vary configurations, yielding different results. HWK-28.
As of January 2024, AMD has the first available dedicated AI engine on a desktop PC processor, where ‘dedicated AI engine’ is defined as an AI engine that has no function other than to process AI inference models and is part of the x86 processor die. PXD-3.
